Big Ideas from a Small World

Moving to C-level pastures.

If your reading this there is a way bigger party in town.

I’ve joined the ranks of the business owners and opened up my own shop – Switch Advertising.

You can follow us on Tumblr TwitterOn Our Blog

Or head right to our website and send us comments on the main page though facebook.

To the 10,000+ people who have read this blog thank you.


OK!nteractif does Egypt microsite for MCQ

Posted in From Canada by Ryan Thomas on May 4, 2009


The project is great for some interactive learning. I’m impressed by the fast loading time of the flash rich site as well as the overall graphic and design quality. Adverblog raises an interesting point about the site being a bit to simplistic for the rich Egyptian culture in the internet medium. Personally, I feel like all it’s missing is a call to action for parents.

If I’m taking my kids, make me an expert before I go. Give me talking points and maybe an archeologist to give me a quick refresher course to impress my friend’s kids too.

Regardless, it’s great for kids and a wonderful way to expose this project.


Check out the rest of Ok!’s work on their site – oh how I love French Canada. It seems like a little thing but being able to pick the colour scheme for their website is pretty rad.

Since King Tut is on his way to the AGO here in Toronto, I can’t wait to see what online presence Egypt’s biggest celebrity recives.

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Taxi wants you to play – Asteroids!

Posted in Blue States by Ryan Thomas on April 23, 2009


You could do your work…. or need I say more?

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Nike is running free!

Posted in Global Outlook by Ryan Thomas on April 20, 2009

If I had my way the world we lived in would be filled with spots like this and violence would be outrageous.

Good Job Nike, Run Free.

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Hunting for the next big thing: Viral Video Chart

Posted in Change Something by Ryan Thomas on April 17, 2009

I’m digging though Viral Video Chart by Unruly Media right now, trying to find something to surprise your eyeballs.


Unruly Media?

Glad you asked. They are viral video seeding specialists:

Unruly Media is a viral video seeding specialist that works with global brands and agencies to harness and engage the social web.

Our global video seeding network helps brands use great content to connect with hard-to-reach audiences in highly engaged environments on influential blogs, cult sites and mainstream entertainment destinations.

Nestea makes liquid awesomeness.

Posted in Global Outlook, Method to the Madness by Ryan Thomas on April 14, 2009

Is it me, or are Andy Samberg-looking actors doing zany things the X-treme of the decade?

When the results are charming, no harm no foul – but you can throw Steve and his awesomeness testing facility on to the weird pile.


The site was developed by Venables Bell & Partners and Odopod. Odopod has some amazing sketches and making of photos on their site that show the magic of the behind the scenes work that went into making this. As a digital shop I love that transparency and added content are a part of their thought process.

Now I’m gonna go make some black gold liquid awesomeness, because my brain is moving all kinds of slow – like a boss.

Gatorade just keeps getting weirder.

Posted in Global Outlook, Method to the Madness by Ryan Thomas on April 13, 2009

I love this brand again. It’s slipping into a kind of weirdness that is hard to describe in terms of traditional aspirational sports related marketing.

You gotta admit, it seprates their product from the pack.

Fake Mini Viral

Posted in Global Outlook by Ryan Thomas on April 6, 2009

Thank you GmBh. Understanding the environment in which your work exists is a great thing. Understanding leads to great copy.

They’re Fake! We’re Fake! Yup, It’s a Viral:


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Whole Foods Market: Selling Organic Air (April is Earth Month too)

Posted in Uncategorized by Ryan Thomas on April 1, 2009

That’s some good green washing. I’m a big fan of the “What’s Cooking” section on their site – Toast, Chianti-Gorgonzola Popsicles, and much more.


Another job lost to a robot.

Posted in Global Outlook by Ryan Thomas on March 30, 2009

One of the major problems I have found with a lot of social media is the need to sift though garbage to find the gems.

Here is a great little app for tracking what’s hot and how big a video is getting. Anthony Kalamut likens it to the old school chum top 40. Me personally, I’m waiting till the Mac Talk version of Casey Casum is hosting them.

Click Image, Bookmark.

Click Image, Bookmark.