In a perfect world every spot would challenge consumers just enough and make the world into a more interesting place.
Yes on occasion we can make art with advertising dollars. I feel there is a mountain of products which fall into aspirational ideals that have the same draw and intellectual capital as Scrabble – combined with the geek culture of the Internet age there is the real opportunity to make actual art out of advertising.
“Of all the tyrannies on human kind/The worst is that which persecutes the mind.” – John Dryden
Super Punch is standard reading around this advertising friendly house – SP is an Art Director’s playground, if you’re into design, art, or wonderful things, it should be on your Google Reader. Getting referenced on the site don’t hurt none either.
John Struan has pulled all the info about the Orangina weird bear ads. They are done by Fred & Farid Group out of Paris.
Head to Orangina’s site, download the wallpapers, weird out your friends:
Personally, I wish Orangina would commission real artwork like they did at the heart of the art deco movement – for me that style and that brand will always be connected to the classic ideal of a Parisian café.
Imagine if they leveraged that classic style and infused it with today’s street artist sensibilities? I think they would have something much stronger that would leverage the brand’s history far better than sex bear.
That’s my two cents anyhow.