Big Ideas from a Small World

Great minds – Think

Posted in Change Something, Global Outlook by Ryan Thomas on July 29, 2009

Hot on the heels of BMW’s Expression of Joy:

Toyota iQ has used a car to create a font.

I have to give credit to Toyota here, using a similar technique for a down market car takes some of the thunder out of a premium brand is a strong strategy in a ubiquitous category  like automotive.

Then creating something I can take home and use, is something I wish more advertisers would seriously consider. I own this font now. I’ll use it but it will be forever tied to the brand that created it.

iQ just became part of the dialog – by creating content to fuel the consumption of content.

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