Hot Docs – Advertising Info in your spare time.

I love Hot Docs – currently I’m dying to see a film about an Eastern European swimmer who wants to swim the amazon. Seriously the man has pasty white skin and a pot belly and he wants to swim one of the world’s most dangerous rivers.

On an unrelated note playing along side Objectified is Art and Copy a film about the world of advertising.

Get in line, I’ll bring the coffee.

Gary Hustwit (Helvetica) produces new film: Objectified

I know people that have seen Helvetica three or four times – those people are art directors. If you haven’t seen Gary’s amazing narrative about the world’s most famous font you’re doing yourself a disservice.

Objectified looks at the history of industrial design, a much wider and more fickle topic than the iconic font and what I’m sure will be another amazing effort from the independent documentarion (I’m pretty sure that’s not a real word).

The film has been launched at SXSW and BrandFreak has a great first look:

Objectified is pretty successful, as long as you don’t think of it as the authoritative film on product design. It merely skims the surface, tackling a variety of themes: beauty, sustainability, design for children and the disabled, among others. And if there’s a film about product design being made in the late ’00s, there’s absolutely no surprise that one of the featured companies is Apple. It would be too hard to ignore Apple’s contribution to beautiful product design. Everything from the MacAir and powerbooks to the iPhone gets its moment on film. Intentionally or not, Objectified continues Apple’s brand positioning as a company that produces high-end, beautifully designed products.