Canada’s Cadbury Egg Close to Doom!

I’ve blogged about the campaign before, but the egg is near doom day.

Conflicted about Goo

I’m a little conflicted about Cadbury’s new HERE TODAY, GOO TOMORROW / Release the Goo concept.

There is no arguing that the spots are cute, or that they’re a drastic departure from the clucking bunny that has been synonymous with the brand since I was a child.

It’s hard to even argue that the spots have not stretched this brand-fitting concept into some amazingly unique executions:

So why the apprehension?

Because of Andy Riley’s The Book of Bunny Suicides.

The idea is almost more approachable with gooey eggs.

I can’t see these Cadbury spots without thinking of the striking resemblance these spots bare to this cartoonists work. I can almost picture client walking into Saatchi & Saatchi and saying:

“Right, it’s about time we kill the bunny. How is Saatchi & Saatchi going to make that happen?”

I don’t want to say they lifted this great piece of pop culture but I think it must have been a point of inspiration for these spots.

I can’t be alone on this right?

(And speaking of great executions, look at how S&S is snuff’n eggs in Toronto)